To promote the launch of the Burleys collection by the iconic skateboarding brand Element, I was tasked with designing, planning and sending gift boxes for select industry employees, influencers, artists, skaters.

The result was a simple concept that echoed Element’s sustainability ideals, was unique and cost effective and grabbed the attention of people in the skateboarding world.

Using connections in the creative industry, I sourced a print screener and videographer with ties to the skateboarding community. The film created was used as marketing content to bring awareness to the brand.