Digital VM
Digital visual merchandising in the commercial space.
While working with Visual Merchandisers in the field, we continually evolved and enhanced the customers experience in the retail environment. I created visual tools to support the sales representatives at sell in and visual merchandisers when the product lands in store.
It communicates the theory behind best space management and visual merchandising practices to internal teams and external customers. This way, we can develop the best way to showcase each collection months before it reaches the store.
This video is a visual walkthrough of a 3D rendered store with merchandised apparel, accessories and supporting marketing material.